A new development sells faster when the hoarding looks the part. Property developers running launches across London compete for serious money decisions, and a tired-looking site banner signals a tired development.
We print for developers from one-off conversion projects to multi-phase new builds. This guide covers the banner types that matter, the materials that survive 18 months on a building site, and the wayfinding that drives footfall to the show home.
Three banner types: 8ft x 4ft hoarding panels in a brand-consistent grid, 5ft x 3ft directional banners on lamp posts and Heras fencing, and a launch banner above the show home itself. Use 610gsm PVC for hoardings, 510gsm for shorter-lived directional banners.
Hoarding banners as the brand statement
The hoarding is the development's face for 12 to 24 months. Treat it as branded environment, not site protection. Architect renders, hero copy (NEW HOMES COMING / 30 APARTMENTS / FROM £600,000), the developer brand, and the sales contact.
Standard hoarding panel size is 8ft x 4ft (2.4m x 1.2m). Most London developments hoard with 10 to 30 panels depending on site frontage. Run a coherent design across all panels rather than 30 different posters.
Site security and public safety messaging is mandatory on London developments. A 4ft x 3ft safety banner near the gate with CDM principal contractor, out-of-hours emergency number, and CCTV notice covers compliance and reduces the risk of removal notices from the borough.
Hoarding panel design rules
Repeat the brand and contact details on every panel. Vary the imagery (renders, lifestyle photos, floor plans) panel to panel so the wall reads as designed, not pasted. Keep one panel near the gate dedicated to safety, contractor and out-of-hours contact info per planning conditions.
Directional banners drive the visit
Most prospective buyers do not find the show home on the first attempt. They are looking for a number on a road, often through scaffolding or behind hoardings. Directional banners on lamp posts (with council permission), on Heras fencing, and on the gate close the gap.
Use 3ft x 2ft or 5ft x 3ft banners with one arrow, two words (SHOW HOME or THIS WAY) and the brand. No prices, no specs, just navigation.
Show home and launch event banners
The banner above the show home entrance is your reception. SHOW HOME OPEN, the development name, opening hours, and the agent's brand. 5ft x 3ft is the right size for most show home frontages, 8ft x 4ft if the entrance is on a wider facia.
Launch weekend banners add date and offer information. RESERVATIONS NOW OPEN / LAUNCH WEEKEND 14 to 15 JUNE / PRICES FROM £600K. Build the launch banner as a separate piece so the permanent show home banner does not need replacing afterwards.
Phase 2 and beyond banners
Multi-phase developments need banner refreshes between phases. Phase 1 SOLD OUT and PHASE 2 NOW LAUNCHING is a strong dual banner combination. Keep the brand consistent and the dates clear.
The hoarding is the development's face for 12 to 24 months. Treat it as branded environment, not site protection.
Material specs for long-term outdoor
610gsm PVC is the right base for hoarding panels on an 18 to 24 month development. UV stable inks, hemmed edges, brass eyelets every 50cm, and corner reinforcement webbing for any panel exposed to high wind.
On exposed sites near the river or in tall-building corridors that funnel wind, switch to mesh PVC for panels above ground floor level. Mesh costs slightly more per square metre but lasts the project.
Property developer banner package
| Banner | Size | Material | Quantity per site |
|---|---|---|---|
| Hoarding panel | 8ft x 4ft | 610gsm PVC | 10 to 30 |
| Directional banner | 3ft x 2ft | 510gsm PVC | 4 to 8 |
| Show home banner | 5ft x 3ft | 510gsm PVC | 1 to 2 |
| Launch event banner | 8ft x 4ft | 510gsm PVC | 1 to 2 |
| Compliance panel | 8ft x 4ft | 610gsm PVC | 1 |
Planning, safety and signage compliance
Most London boroughs require hoarding to display contractor details, site office contact, out-of-hours emergency number, and safety information including the principal contractor under CDM regulations. This is usually a separate compliance panel on the hoarding.
Check your planning consent and your CDM file for the exact wording required. Build the compliance panel into the artwork brief from day one rather than hand-laminating an A4 sheet later.
Most prospective buyers do not find the show home on the first attempt. Directional banners close the gap.
Reservation and SOLD OUT banner refreshes
As units reserve during the launch phase, banner copy needs to follow. PHASE 1 NOW SELLING becomes 50% RESERVED becomes ONLY 3 LEFT becomes SOLD OUT. Each refresh extends urgency and signals momentum to remaining buyers.
Hold artwork files for each phase milestone with the developer's marketing team so refresh prints can run same day. We have turned around urgent SOLD OUT banner overprints for launches that hit reservation targets faster than planned, often within the same morning.
Ready to Get Your Banner Printed?
We print developer hoarding packages, directional banner sets and launch banners as coordinated kits. Send the planning consent, the architect's render, and the brand pack and we will quote the full site within a working day.
Call 020 3669 9854 or WhatsApp +44 7376 464869, or visit Shop 395 Tildesley Road, Putney Heath, with your project brief.
Related Banner Services
We Print Banners Across London
From our Putney studio we deliver same day to areas including:
