Florists in London depend on a mix of impulse trade, planned occasion buyers and regular subscription customers. A banner outside the shop has to work for all three, signalling that you are open, what is in season and that you do same-day delivery if you offer it. Good banner work can lift florist takings noticeably during occasion weeks like Mother's Day and Valentine's.
This guide covers banner ideas, sizes and seasonal angles for florists. Examples come from the kind of banners we have printed for shops in Putney, Notting Hill, Chelsea, Marylebone and Richmond from our Putney Heath studio.
Use a 4ft x 2ft or 5ft x 2ft 510gsm PVC banner above the door, around £34 to £36 from our Putney studio. Lead with Fresh Flowers Daily and same-day delivery if you offer it. Add a seasonal product when it is relevant. Order by 11am for same-day collection.
What Florist Banners Need to Do
Three jobs. Identify the shop as a florist clearly, signal freshness and seasonality, and tell passers-by whether you deliver. Most florist banners try too hard with photo backgrounds and lose the practical detail. The cleanest banners say Florist, Fresh Daily, Same Day Delivery and the shop name.
Occasion days are where florists make the biggest swings. Mother's Day, Valentine's, anniversaries. A banner during the week before each one captures local trade that would otherwise default to supermarket flowers.
Banner Ideas by Use
Florists need at least two banner ideas. A year-round banner that lives above the door, and a seasonal banner that comes out for occasion weeks.
Year-Round Florist Banners
Lead with Florist plus the area name. Fresh Cut Flowers, Same Day Delivery, Bouquets from 25. A 5ft x 2ft above the door identifies the shop from across the road and works for years.
Occasion Week Banners
Mother's Day, Valentine's, Christmas wreaths. Each gets a dedicated banner with the occasion name, a deadline and a price anchor. Roses from 35, Order by 13 Feb. These work hard for one week then roll up for next year.
The flowers in the window do the visual work. The banner needs to tell passers-by you exist and that you deliver.
Colour and Style
Florists have natural colour built into the shop frontage from the flowers themselves, so the banner does not need to compete. Soft cream backgrounds with deep green or burgundy text read calm and premium. White on charcoal is clean and modern. Avoid bright primary colours that fight with the flowers in the window display.
Skip photo backgrounds. A photo of flowers on a banner reduces the impact of the actual flowers in the shop window. Typography-led banners do better.
Florist Banner Sizes and Uses
| Size | Best Use | Indicative Price |
|---|---|---|
| 3ft x 2ft | Occasion A-frame | £31 |
| 4ft x 2ft | Narrow florist fascia | £34 |
| 5ft x 2ft | Standard florist above door | £36 |
| 5ft x 3ft | Larger florist with delivery promo | £42 |
| 6ft x 3ft | Wide frontage florist | £48 |
Banner Placement
Above the door at 8 to 10 feet for shop identification. A smaller A-frame on the pavement during occasion weeks pulls in passing trade who had not planned to stop. Window banners are tricky for florists because they can block the flower display, so go small or skip them.
If your shop has outdoor flower displays on the pavement during the day, a small banner above the display reinforces what is on offer without taking attention from the product. A 3ft x 2ft banner saying Fresh Daily From and a price anchor works well here.
Florists in busy residential areas like Putney, Notting Hill and Richmond benefit from a delivery-focused banner because much of the trade is subscriptions and weekly orders rather than walk-in. Same Day Delivery on the banner is often the single most valuable line.
Order occasion week banners 10 days ahead. Mother's Day banners hung on the Thursday before are too late.
Lead Times and Storage
Order occasion banners 10 to 14 days ahead. Mother's Day banners that arrive on the Thursday before are too late, the impulse buying happens through the preceding week. We print same-day on artwork in by 11am, but earlier ordering means you can hang and photograph for social ahead of the rush.
Roll occasion banners print-side out around a cardboard tube after the week is over. Stored dry, a 510gsm PVC banner returns for three or four occasion seasons before needing a refresh.
Ready to Get Your Banner Printed?
Florist banners work hardest when they leave the visual work to the flowers and handle the practical signalling instead. Identify the shop, signal freshness, lead with delivery if you offer it. Add occasion week banners ten days ahead and you cover the year.
Send artwork to our Putney Heath studio before 11am for same-day collection. Call 020 3669 9854 or WhatsApp +447376464869 if you want a hand sizing the banner to your shopfront.
Related Banner Services
We Print Banners Across London
From our Putney studio we deliver same day to areas including:
