Opening a new shop in London? Here's your complete banner checklist.
Order a coming soon banner, a grand opening banner and a promo banner. Budget £120 to £200 for the set, 510 GSM PVC, 5 to 7 days lead time. Size to shop width, 5ft x 3ft fits most.
Shop Opening Banner Timeline
| When | Banner | Purpose |
|---|---|---|
| 2 to 4 weeks before | Coming Soon | Build anticipation |
| 3 to 5 days before | Grand Opening | Announce the date |
| Opening weekend | Promo Offer | Pull walk ins |
| Ongoing | We're Open | Reassure passers by |
1. Soft Launch / Coming Soon Banner
Put up 2–4 weeks before opening. "[Shop Name] OPENING MAY 17" in huge type.
2. Grand Opening Banner
Goes up 3–5 days before launch. Include shop name, "GRAND OPENING", exact date, opening offer, website/socials.
3. Sale / Promo Banner
For the opening weekend, a separate "50% OFF TODAY" banner attracts impulse visits.
The day the sign goes up is the day footfall starts. A coming soon banner earns its cost weeks before the shop opens.
4. Window Banner (Interior)
Smaller banner for the shop window, can be swapped seasonally.
5. A-Frame Pavement Banner
If your council permits, an A-frame banner on the pavement gets attention.
6. "We're Open" Banner
Great for shops in construction zones or down side streets.
Sizing for Shop Fronts
- Narrow shop (under 3m): 5ft × 2ft
- Standard shop (3–5m): 5ft × 3ft
- Wide shop (5m+): 5ft × 5ft
Material
Unless your shop is on a wind tunnel street, standard 510 GSM PVC is perfect.
Lead Time
Order 5–7 days before launch.
Budget
Typical London shop opening banner budget: £120–£200 for 2–3 banners. See full pricing.
Fixing ideas for shop fronts
Railings above the door take bungee cord, brick walls take screw hooks with wall plugs, awning frames take cable ties. Pick the fixing before you order, not after.
Two banners is a shop, three is a campaign. Rotate them during the opening month and the place stays fresh to passers by.
